We conceptualized and created a series of Augmented Reality (AR) T-shirts that elevate Primarks traditional products. These T-shirts not only showcase striking graphic designs but also introduce an element of interactivity, all accessible through the familiar platform of Instagram.

AR T-shirts take fashion to a whole new level by allowing users to engage with the garments in real-time through Instagram. This innovative approach not only enhances the visual appeal of the T-shirts but also provides a unique and memorable experience for the wearer and those around them. We produced multiple projects of similar output, across womenswear, kids and seasonal collections.

These products were available in stores accross the country. 

Video 1: Primark kiss AR t-shirt