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PRIMARK

AR Integrated Clothing





In collaboration with Primark we created and sold a series of Augmented Reality (AR) T-shirts in stores across the country. These T-shirts not only showcase striking graphic designs but also introduce an element of interactivity, all accessible through Instagram.

AR T-shirts take fashion to a whole new level by allowing users to engage with the garments in real-time. This innovative approach not only enhances the visual appeal of the T-shirts but also provides a unique and memorable experience for the wearer and those around them.We produced multiple projects of similar output, across womenswear, kids and seasonal collections. 






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